CAMPAIGN FOR TECHNOLOGY AD

TECHNOLOGY AD

The name of my company is Technology Ad. Our slogan is DON'T BELIEVE EVERYTHING NEW.

Our main goal is to tell the truth about the new technologies. Our message is to make the

whole world know the truth about the new technologies, nowadays. We want our consumers

to be media literate about these new technologies. We are not here to compare new

technology and old technology, but here to know the truth, because it is our money that goes

into these technologies and we don’t want you (our consumers) to make a mistake, in wasting

your money, in something that you know has to difference from the one you already have.

Likewise, in another words we are not trying to stop our consumer from buying new

technologies but we want them to know what they are investing their money on, because it

doesn't make sense to buy an expensive

THIS IS MY LOGO

REFLECTION ON THE POWER OF PERSUAUSION

REFLECTION

This Unit is a combination project, between English and Humanities. The title of this Unit is called The Power Of Persuasion.

HUMANITIES

In humanities, we started of this Unit, by discussing and brainstorming, what is a Brand Power and the difference between a Brand and a Product. We got most of our answers from the interview with, Naomi Klein, the author of No Logo, a critique of globalized big brands and marketing effects on culture and individuals. Then we were ask to do some research about what is a Brand Spirit and why is it important.
After that we were given a group task to find some information about a product, advertised by a celebrity and why companies use celebrities in Ads, a product endorsed by an authority and why companies use authorities in Ads, and some more related to a product and company. I found this task a bit hard, because at that time i didn't quite understand what is product. Then we were given an individual task to search a magazine, and see if there is more facts or more opinions in a magazine Ad.
Later on we were given another individual task, to find five different advertisements and answer these questions

• Who is being encouraged to use this good or service?
• How do the Ads appeal to the consumer's tastes and preferences?
• In which type of publication did this ad appear?
• Is there a relationship between the potential consumer, the type of advertisement, and the type of publication?
• Does the Ad provide consumers with enough information to decide whether to buy this good or service?

Then we started discussing about Media literacy and Social Media Marketing(talking about the Marketing Techniques). We also talked about Sweatshops and knowing which Ads do sweatshops and also in which country. Also what products are been made in Sweatshop and finally we talked about Ad-busters.

ENGLISH

In English, we were kind of doing the same thing in Humanities, just that in this subject(English), we were focusing more on the language techniques and persuasive techniques, different brands use to get people's attention, to buy their product.

We also talked about the different appeals, these different brands use when appealing to different people, who have different likes, about different things(example: many teenagers like new things, so the brand company will use the appeal to novelty to get the attention's of these different people).

We did a lot of task in English like; Search through a magazine for persuasive techniques and language techniques, make up a positive implication, neutral implication and negative implication, make a nonsensical ad, etc. All of them I liked, but what I really liked the most, was Design Time, were in we had to make our or perfume or deodorant, and sell it to audience(not really), using persuasive techniques and language techniques. I made a perfume Ad, called Bonito, and I used the face of Beyonce, to get my target audience attention. It was really fun.

Bonito

BONITO

This is my ad that i have designed. It is called Bonito, the Portuguese meaning of Sweet.

My slogan is Smell Sweet, Taste Sweet, With Bonito. My target audience are teens and

adult. This is because they are fancy, about things that can make them Look Sweet and Taste sweet.

My language techniques are Rhyme and Alliteration

• This is because i want the word Sweet to recurred in my audience mind, when they see the product
• I want them to feel like they Look sweet and Taste sweet, when they are reading the slogan

My Persuasive technique is Transfer

• Using the face of Beyonce
• This is for my target audiences, to feel persuaded to buy my perfume, knowing that Beyonce too, uses the perfume
  

DESIGN TIME

PERFUME AND DEODORANTS

PERFUME: AXE (SPRAY MORE AND GET MORE)

The language technique been used, in this perfume (AXE) are, IMPERATIVES and EMOTIVE LANGUAGE. The advertisers used

this type of language technique, because they are commanding their consumers to SPRAY MORE and also they are creating excitement for their consumers, because when they SPRAY MORE, they would GET MORE.

The common words been used here is MORE, because in whatsoever thing you used the perfume for you will get it more.

The language used here is related to this product, because if you spray the perfume more, you will get a long lasting smell of the perfume on your body.

Also the words the advertisers used, is for us to feel very excited, happy and also for us to smell sweet, with the long lasting smell of the perfume on our body.

DEODORANT: HIGH ENDURANCE (LONG LASTING ENDURANCE)

The language technique used in this deodorant (HIGH ENDURANCE) is a hyperbole. The advertisers used this type of language technique because they are exaggerating the effect that the deodorant has (this means that they are exaggerating the effect the deodorant has, by saying it has long lasting endurance)

The common word been used here is LONG LASTING, this is because they want all there consumers to have a long lasting smell on their body

The language technique used here is related to the product, as when you use the deodorant it gives you a long lasting odor

Also the words the advertisers used, is for us to feel very excited, happy and also for us to smell sweet, with the long lasting smell of the perfume on our body

DISNEY PRINCESS OR HARMFUL PROPAGANDA

TARZAN

This movie called Tarzan, basically talks about a white boy, who grew in Tanzanian jungle, with animals, and he speaks the animal language. He also protects is family and friends(the animals) from hunters and wild animals.

MEDIA:

• Disney movie
• Internet
• TV
• Billboards

MESSAGE:

• It tells us how African Jungle looks like
• It tells us what kind of people live in Africa
  
• What kind of activities people usually do in the jungle
  
• It tells us how strange it is to see or find a white jungle boy in Africa
• The different types of animals that are in Africa and also the ones that are good and bad
• It also tells us how jungle boys like animals and would do anything for them

CONSTRUCTION:

The

This character Tarzan demonstrates the normal way an African jungle boy lives and what he does. The values he demonstrates, are like protecting his family(the animals) from hunters and wild animals and his believe was on this girl called Jane, whom he believe or trust, will stop the hunters from destroying his home and family.

This also is somehow connected to the concept of systems, because everything that this movie implies, is connected to the way a typical African jungle boy, would behave and what he would want or do, in order to protect himself, his home and family. It is also connected to the way hunters, do their hunting and what types of traps they set for animals and what activities they do in the jungle.

SWEATSHOPS(HUMANITIES)

SWEATSHOPS

Q.1 What is a sweatshop and how bad is the problem?

The United States Department

of labor considers sweatshop as an illegal factory that violates two or more labor laws that pertain to fair wage, tax and benefits, working hours and child labor. Anti-sweatshops advocates sweatshops, as a factory that doesn't pay a reasonable living wage, working conditions are unfavorable, does not provide for sick leave, maternity leave and enforce strict work hours to workers to avoid being tag a sweatshop.

This problem is bad worldwide, because no single definition exists(also because sweatshops don't want to show their identity) and it's difficult to determine the worldwide scope of the problem. Adding to this problem is the " the race to the bottom", which means that sweatshops factories don't stay in the same place, if they can shift their company from ever-cheaper and less-regulated locations(they shift because they are aware of their illegal market). For example: The number of sweatshops in Mexico that ascend in 1990s, were entice by the NAFTA companies to close their US operations and move south, and this cause lots of companies in Mexico to move to Asian countries because, of global manufacturing costs continued to shift in Mexico.

Q.2Doesn't low-wage sweatshop employment help alleviate poverty; aren't sweatshops a necessary step on the road to economic development?

Absolutely not. Sweatshops doesn't helps alleviate poverty but instead they put their own workers in a cycle of exploitation that rarely helps benefit their economic situation. The Green America's Corporate Social Responsibility Program Director, Todd Larsen says, that many countries minimum wages are insufficient to climb out of poverty. This example shows us that, sweatshops aren't a necessary step on the road to economic development(in fact, i would say it is a way to the downfall of economic development)and even if they were a road to economic development, why aren't them in the world's most developed economies, but yet still they remain uncovered. For example PBS premiered the film "Made in LA" documenting the fall of sweatshop abuses in Southern California, in 2007.

Q. 3 But if companies have to cut costs to stay competitive, aren't sweatshops inevitable?

No, sweatshop aren't inevitable, if companies have to cut costs to stay competitive, besides low prices are only one of many factors that consumers take into account, when they shop, while most

consumers don't purchase goods made in sweatshops.

Sweatshop expert John Miller(who teaches in Wheaton College about sweatshops) explains how paying decent wages to workers at the beginning of the supply chain has little effect on a company's competitiveness. "Political Economic Research in Mexico industry, found that doubling the pay of non supervisory workers would add just $1.80 to cost of a $100 men sport jacket,"explained Miller.

THINGS MADE IN SWEATSHOPS

SHOES

CLOTHES

RUGS

TOYS

COFFEE

FACTS ABOUT THE THINGS MADE IN SWEATSHOPS

Shoes:- The shoes mostly made in sweatshops are swimming shoes or Nike

Coffee:- Many farmers sell their coffee for less than the cost of production, forcing them into poverty and debt

Rugs:- Almost 1 million children are illegally employed, for making rugs worldwide. 75% of carpet-weavers in Pakistan are made by children under 14.

Toys:- A lot of toys are made in China, Malaysia, Thailand or Vietnam. Workers earn about 30 cents per hour.

REMOTE FOR FAMILY STRESS: JUST CLICK

JUST CLICK

Q.1a Explain the appeals to desires you used and why?

The appeal to desire we chose, was the appeal to people's desire to feel safe. This is because we want our target audience to feel safe at home with the "Just Click" remote.

Q.1B Why did you choose this appeals instead of another? How does it connect to your target audience?

The reason why we chose this appeal, is because we want our target audience to feel secure and safe, an this connects with them, as it helps them escape family stress.

Q.2a Describe the language techniques you used and why.

The language technique we used was imperative, because of our slogan, Click and make them do it and also because we are commanding them to buy our product.

Q.2B What effect do you hope this effect will have?

The effect we hope for this remote Just Click, would have on our target audience is for them to be in a shock or surprise, because the Just Click remote is a remote that can control their family, and we believe that most people have got or gone through family stress, and they will be asking themselves, "I wish I can control my family".

Q.3a Explain the persuasive technique you used and provide reasons for your choices?

The persuasive technique we chose was testimonial,which means using a word of a famous person to persuade people and the famous person we chose was the Simpsons family, with the face of Homer replaced by Scooby Doo. We chose this family and Scooby Doo, because we want all animals and human being to use the, to escape family stress, with just a Click.

Q.3b Do you think the techniques you have chosen are persuasive enough to convince your audience to buy this product?

Yes, the technique we chose is persuasive enough to convince our audience to buy the product.

Appealing to Me(English)

REFLECTION

What we have been learning, doing or talking about these past weeks are, the different types of persuasive techniques(people use in the media, to persuade people to buy there product) and language techniques(the techniques advertisers use in their advertisement to persuade people, to buy their product).

I have really learnt new things about how the media, has change it ways in advertising. What i mean is that, there have bee

n a lot of different advertising techniques, in recent years(has people use persuasive words, famous persons face, etc, to persuade people to buy their product) and the way. Also, what I have notice about how the media has change in advertising, is that most of the techniques, advertisers use this days, have something or someone they are appealing to(e.g. like people who like to try new things, the moment they come out, this type of appealing is called appeal to novelty).

I must say that I have learnt different things or should I say new things about world of advertisement, during these past weeks. I remember when I was a kid, watching advertisement on TV or other medias, I will only see the product and someone saying the logo of the product (the logo was what they used to persuade people)but now

adays, if I watch an advertisement on TV or other medias, I will see a famous person using the product and saying how it is useful, an interview of people whom have used the product and how it has changed their lives or a short clip of the product itself, how it works and how you can use it.

IDENTIFYING PERSUASIVE TECHNIQUES(ENGLISH)

AN ADVERTISEMENT OF GLITTERING GENERALITIES

Have you tried to persuade people to buy something for you before...well i have here two techniques that you can use in persuading people to buy something for you...

GLITTERING GENERALITIES

In this type of persuasive technique the advertiser or speaker gives no evidence to the target audience with out giving them any clue of what the product is or can be use for. It persuades them by using strong words that attracts people.

AN ADVERTISEMENT OF GLITTERING GENERALITIES

• Glittering Generalities- in glowing terms and offering no evidence the speaker or advertiser supports a candidate or a solution to social problems

COMMON SENSE

This type of advertisement persuades the target audience by using common sense. Like telling people what is the main reason of the product and all the main use of the product.

AN ADVERTISEMENT OF COMMON SENSE

• Common Sense- trying to persuade using everyday sense of good or bad/right or wrong

FLAG WAVING

This type of advertisement connects the brand to the person and also supports the person.

• 

AN ADVERTISEMENT OF FLAG WAVING

• Flag Waving- connecting a person, product, or course with undue patriotism

REPORT ON DISNEY POWER(Humanities)

A REPORT ON DISNEY POWER

Disney movies are family movies, that are been watched today, mostly by children(kids). The first Disney movie collections was Snow white and the seven dwarfs, which was publish and produced in the year 1937. Since then the Walt Disney Inc, has produced lots of movies and have won dominants awards like the Academy award(The Oscar), etc. Most Disney animated movies,

nowadays are been based on racial bias and gender roles.

As we see today, that different medias have ruled the way we, individuals think and see things. As we all know, that the target ages the different medias are aiming for this century are children, and most children learn from what they see or listen to from these different medias.

In this report, my main goal is to discuss the way, Disney movies have influ

enced the way children perceive whiteness and racism, and i will use the movie "ALADDIN" as an example.

A brief summarization of the Walt Disney movie "Aladdin" is that Aladdin is a poor man, whom is trying to get off poverty. He met this princess called Jasmine in the market and they both fell in love. Jafar is an evil sorcerer who needs a magic lamp, from the cave of wonders

and he used Aladdin to get it for him, because he is a diamond in the rough. Aladdin got trap and was saved

by his friend the monkey called Abu, from the evil plans of Jafar. Jafar also tricked the king Su

ltan, to force his daughter to marry him. Jafar banished Aladdin and his friend from the city and placed King Sultan and princess Jasmine in a prison.Aladdin came back to the city and defeated the evil Jafar. Aladdin released the king and princess and got married to the princess.

The character Aladdin is a portrayed thief, which is common, among the Arabs(Arabs where said to be conniv

ing thieves) and for Disney movies to maintain the name of the Hero, the negative acts must be included. This character also has an American accent and a lighter complexion than many Arabs. Even though he is poor, he loves the idea of freedom and able to make choices freely. He symbolizes evil and disorder.

This movie Aladdin was developed during the 1991, Gulf war under the British administration. The war conflict was between Iraq and 34 other countries in the UN, including America.Aladdin cannot be categorized as evil because his negative actions are justified, and this was the American intervention during the Gulf War. Aladdin carries American values and likes the American troops with hope and structure.

This story promotes racism and prejudice thinking by the children, as they see how Aladdin likes the American, even though he is Arab and also how he fights for freedom and justice in his country.

PERSUASIVE ADVERTISEMENT 5(Humanities)

NOKIA PHONE

AD 1 People who like to communicate to others by using phones

AD2 It appeals to the consumer's taste and preferences as, most people prefer communicating on the phone than other ways of communication

AD3 This Ad can appear on TVs, magazines, internet and newspapers

AD4 There is a relationship between the three, as the advertisement people see on this different media's persuades the people who like to communicate by using phones, to get the phone.

AD5 This Ad provides consumers with enough information to buy the phone and especially their slogan(Connecting people)will persuade you to by the phone

PERSUASIVE ADVERTISEMENT 4(Humanities)

AXE PERFUME

WHO IS BEING ENCOURAGED TO USE THIS GOOD OR SERVICE?

• To all men or boys who like using perfume sprays
• To all men or boys who like to smell sweet
• To all men or boys who want to be odorless
• To all men or boys who want to have a long lasting smell on their body

HOW DO THE ADS APPEAL TO THE CONSUMER'S TASTE AND PREFERENCES?

This Ad(Axe perfume) appeals to consumer's taste, as it is a perfume that men or boys need to keep themselves from odors, also it appeals to their taste has they need a perfume that can last long on their body, making them to smell sweet and look attractive. It also appeals to the consumer's preferences, as it is want most men or boys need to stay out of odor, small nice and sweet.

IN WHICH TYPE OF PUBLICATION DID THIS AD APPEAR

This Ad(Axe perfume) can be publicize

• In the internet, magazines
• At shop/malls/supermarket walls
• On TV, shows/commercial breaks.

IS THERE A RELATIONSHIP BETWEEN THE POTENTIAL CONSUMER, THE TYPE OF ADVERTISEMENT AND THE TYPE OF PUBLICATION?

There is a relationship between the three, as the type of advertisement people see on TV, the internet or other types of media, persuades or attract's both men and boys attention(whom like to smell sweet and have long lasting perfume scent on their body) to buy it and the publicity advertisement relates too this two as it create awareness for those who haven't seen it on TV, internet or other media's, to know about it(like the people who are advertising this Ad will post papers of it in street walls or shop walls).

DOES THE AD PROVIDE CONSUMERS WITH ENOUGH INFORMATION TO DECIDE WHETHER TO BUY THIS GOOD OR SERVICE?

This Ad(Axe perfume) provides consumers(both men and boys) with enough information to buy this good, and especially the slogan (SPRAY MORE GET MORE) will persuade you to buy it to keep us(men and boys) from odors and it will make us smell sweet.

PERSUASIVE ADVERTISEMENT 3(Humanities)

XBOX 360

WHO IS BEING ENCOURAGED TO USE THIS GOOD OR SERVICES?

• The people who like to play video games
• The people who like relaxing by playing video games(after work, school or being stressed)
• The people who like having fun by playing video games
• To families, teens, children, adults

HOW DO THIS ADS APPEAL TO THE CONSUMER'S TASTE AND PREFERENCES?

This Ad(Xbox 360) appeals to the consumer's tastes and preferences,as for does people who like to relax and play video games (after being stressed up, tired or done lots of work), and also for does people who want to have fun with the family(by playing fun games to make the family happy) and all these things this Ad(Xbox 360) does to these people appeals to their taste and preferences, by making them happy and making them play the game without feeling tired.

IN WHICH TYPE OF PUBLICATION DID THIS AD APPEAR?

This Ad(Xbox 360) can be publicize

• In the internet, magazines
• At shop/malls/supermarket walls
• On TV, shows/commercial breaks.

IS THERE A RELATIONSHIP BETWEEN THE POTENTIAL CONSUMER, THE TYPE OF ADVERTISEMENT AND THE TYPE OF PUBLICATION?

There is a relationship between the three, as the type of advertisement people see on TV, the internet or other types of media, persuades or attract's people attention(who like to relax or have fun with their families) to buy it and the publicity advertisement relates too this two as it create awareness for those who haven't seen it on TV, internet or other media's, to know about it.

DOES THE AD PROVIDE CONSUMERS WITH ENOUGH INFORMATION TO DECIDE WHETHER TO BUY THIS GOOD OR SERVICE?

This Ad(Xbox 360) provides consumers with enough information to buy this good, and especially the slogan (It's good to play together) will persuade you to buy it to play with friends or family.

PERSUASIVE ADVERTISEMENT 2(Humanities)

PEPSI

WHO IS BEING ENCOURAGED TO USE THIS GOOD OR SERVICE?

• The people who like to drink soda
• The people who like boost energy drinks(after sports or exercising)
• The people who like digestion drinks or fountain drinks
• To children, teens, adults, mid-ages

HOW DOES THE ADS APPEAL APPEAL TO THE CONSUMER'S TASTES AND PREFERENCES

This Ad(Pepsi) appeals to the consumer's tastes and preferences, that like too take boost energy drinks(before and after sports or exercise), fountain drinks(to keep you fit and strong, when climbing a mountain)and digestion drinks(to help digest your food in the stomach).

IN WHICH TYPE OF PUBLICATION

DID THIS AD APPEAR?

• This Ad(Pepsi) appears in TV, Magazines, Newspapers, etc
• This Ad(Pepsi) appears in Streets TV's or walls
• This Ad(Pepsi) appears in the internet

IS THERE A RELATIONSHIP BETWEEN THE POTENTIAL CONSUMER, THE TYPE OF ADVERTISEMENT, AND THE TYPE OF PUBLICATION?

There is a relationship between the three, as the type of advertisement this ad(Pepsi) displays on TV, internet, magazines or any media, they try too attract people who like to drink soda's, energy drinks, fountain drinks or digestion drinks and also using sport players(mostly football players) to motivate people more, showing them how this Ad(Pepsi) gives them energy to play the sport.

DOES THE AD PROVIDE CONSUMERS WITH ENOUGH INFORMATION TO DECIDE WHETHER TO BUY THIS GOOD OR SERVICE?

This Ad(Pepsi) provides consumers with enough information to buy this good, and especially the slogan (ASK FOR MORE) will persuade you to buy it.

PERSUASIVE ADVERTISEMENT(Humanities)

NIKE

WHO IS BEING ENCOURAGED TO USE THIS GOOD OR SERVICE?

Nike is encouraging or persuading people who like sport wears or shoes, to buy their product. They encourage target audience(people who like sport wears or shoes) by using celebrities faces and telling them what Nike does(like makes them run fast).

HOW DO THE ADS APPEAL TO THE CONSUMER'S TASTE AND PREFERENCES?

This Ad(Nike) appeals to the consumer's taste and preferences because, their product is stylish and unique, which makes the consumer's feel stylish and unique. Also this ad(Nike) appeals to the consumers taste and preference, as in whatever this ad(Nike) does(like in clothes, shoes, etc) they do it too perfection, which, makes people like and prefer it much better.

IN WHICH TYPE OF PUBLICATION DID

THIS AD APPEAR?

• This Ad appears to all people that like sport wears and shoes
• This Ad can be to children, teens, adults, family
• The type of publication this Ad appears, can be mostly on football and basketball

IS THERE A RELATIONSHIP BETWEEN THE POTENTIAL CONSUMER, THE TYPE OF ADVERTISEMENT AND THE TYPE OF PUBLICATION?

Yes there is a relationship between the three, as the type of advertisement this ad(Nike) displays on TV, computer, news paper or any media, they try too attract people who like sportive things and sports people(like football and basketball players) and also making there advertisement publicly, like posting there brands and products on the streets and street TV's.

DOES THE AD PROVIDE CONSUMERS WITH ENOUGH INFORMATION TO DECIDE WHETHER TO BUY THIS GOOD OR SERVICES

Yes, this Ad(Nike) provides consumers with enough information to buy this good, and especially the slogan (JUST DO IT) will make you want to buy it.

THE POWER OF PERSUAUSION

AOI
Humanities: Health and Social Education
Language A: Human Ingenuity

What do I need to consider so I can make the right choice? What skills do I need to make the right choice?

Awareness and Understanding of?
-Ourselves in the wider society including issues such as freedom, government health policies and globalization
Making Choices in terms of:
-ourselves in the wider society including behavior and ethics
-ourselves and others-including personal values and taking responsibility

UNIT QUESTION

To What Extent Can The Power Of Persuasion Be Used Positively And Negatively?

Significant Concept:
Persuasion is a hidden power