AN ADVERTISEMENT OF GLITTERING GENERALITIES
Have you tried to persuade people to buy something for you before...well i have here two techniques that you can use in persuading people to buy something for you...
GLITTERING GENERALITIES
In this type of persuasive technique the advertiser or speaker gives no evidence to the target audience with out giving them any clue of what the product is or can be use for. It persuades them by using strong words that attracts people.
- Glittering Generalities- in glowing terms and offering no evidence the speaker or advertiser supports a candidate or a solution to social problems
This type of advertisement persuades the target audience by using common sense. Like telling people what is the main reason of the product and all the main use of the product.
AN ADVERTISEMENT OF COMMON SENSE
- Common Sense- trying to persuade using everyday sense of good or bad/right or wrong
This type of advertisement connects the brand to the person and also supports the person.
AN ADVERTISEMENT OF FLAG WAVING
- Flag Waving- connecting a person, product, or course with undue patriotism
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