Thursday, September 30, 2010

REMOTE FOR FAMILY STRESS: JUST CLICK


JUST CLICK

Q.1a Explain the appeals to desires you used and why?

The appeal to desire we chose, was the appeal to people's desire to feel safe. This is because we want our target audience to feel safe at home with the "Just Click" remote.

Q.1B Why did you choose this appeals instead of another? How does it connect to your target audience?
The reason why we chose this appeal, is because we want our target audience to feel secure and safe, an this connects with them, as it helps them escape family stress.

Q.2a Describe the language techniques you used and why.

The language technique we used was imperative, because of our slogan, Click and make them do it and also because we are commanding them to buy our product.

Q.2B What effect do you hope this effect will have?
The effect we hope for this remote Just Click, would have on our target audience is for them to be in a shock or surprise, because the Just Click remote is a remote that can control their family, and we believe that most people have got or gone through family stress, and they will be asking themselves, "I wish I can control my family".

Q.3a Explain the persuasive technique you used and provide reasons for your choices?
The persuasive technique we chose was testimonial,which means using a word of a famous person to persuade people and the famous person we chose was the Simpsons family, with the face of Homer replaced by Scooby Doo. We chose this family and Scooby Doo, because we want all animals and human being to use the, to escape family stress, with just a Click.

Q.3b Do you think the techniques you have chosen are persuasive enough to convince your audience to buy this product?
Yes, the technique we chose is persuasive enough to convince our audience to buy the product.

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