PERSUASIVE ADVERTISEMENT 4(Humanities)

AXE PERFUME

WHO IS BEING ENCOURAGED TO USE THIS GOOD OR SERVICE?

• To all men or boys who like using perfume sprays
• To all men or boys who like to smell sweet
• To all men or boys who want to be odorless
• To all men or boys who want to have a long lasting smell on their body

HOW DO THE ADS APPEAL TO THE CONSUMER'S TASTE AND PREFERENCES?

This Ad(Axe perfume) appeals to consumer's taste, as it is a perfume that men or boys need to keep themselves from odors, also it appeals to their taste has they need a perfume that can last long on their body, making them to smell sweet and look attractive. It also appeals to the consumer's preferences, as it is want most men or boys need to stay out of odor, small nice and sweet.

IN WHICH TYPE OF PUBLICATION DID THIS AD APPEAR

This Ad(Axe perfume) can be publicize

• In the internet, magazines
• At shop/malls/supermarket walls
• On TV, shows/commercial breaks.

IS THERE A RELATIONSHIP BETWEEN THE POTENTIAL CONSUMER, THE TYPE OF ADVERTISEMENT AND THE TYPE OF PUBLICATION?

There is a relationship between the three, as the type of advertisement people see on TV, the internet or other types of media, persuades or attract's both men and boys attention(whom like to smell sweet and have long lasting perfume scent on their body) to buy it and the publicity advertisement relates too this two as it create awareness for those who haven't seen it on TV, internet or other media's, to know about it(like the people who are advertising this Ad will post papers of it in street walls or shop walls).

DOES THE AD PROVIDE CONSUMERS WITH ENOUGH INFORMATION TO DECIDE WHETHER TO BUY THIS GOOD OR SERVICE?

This Ad(Axe perfume) provides consumers(both men and boys) with enough information to buy this good, and especially the slogan (SPRAY MORE GET MORE) will persuade you to buy it to keep us(men and boys) from odors and it will make us smell sweet.