PERSUASIVE ADVERTISEMENT(Humanities)

NIKE

WHO IS BEING ENCOURAGED TO USE THIS GOOD OR SERVICE?

Nike is encouraging or persuading people who like sport wears or shoes, to buy their product. They encourage target audience(people who like sport wears or shoes) by using celebrities faces and telling them what Nike does(like makes them run fast).

HOW DO THE ADS APPEAL TO THE CONSUMER'S TASTE AND PREFERENCES?

This Ad(Nike) appeals to the consumer's taste and preferences because, their product is stylish and unique, which makes the consumer's feel stylish and unique. Also this ad(Nike) appeals to the consumers taste and preference, as in whatever this ad(Nike) does(like in clothes, shoes, etc) they do it too perfection, which, makes people like and prefer it much better.

IN WHICH TYPE OF PUBLICATION DID

THIS AD APPEAR?

• This Ad appears to all people that like sport wears and shoes
• This Ad can be to children, teens, adults, family
• The type of publication this Ad appears, can be mostly on football and basketball

IS THERE A RELATIONSHIP BETWEEN THE POTENTIAL CONSUMER, THE TYPE OF ADVERTISEMENT AND THE TYPE OF PUBLICATION?

Yes there is a relationship between the three, as the type of advertisement this ad(Nike) displays on TV, computer, news paper or any media, they try too attract people who like sportive things and sports people(like football and basketball players) and also making there advertisement publicly, like posting there brands and products on the streets and street TV's.

DOES THE AD PROVIDE CONSUMERS WITH ENOUGH INFORMATION TO DECIDE WHETHER TO BUY THIS GOOD OR SERVICES

Yes, this Ad(Nike) provides consumers with enough information to buy this good, and especially the slogan (JUST DO IT) will make you want to buy it.