DESIGN TIME

PERFUME AND DEODORANTS

PERFUME: AXE (SPRAY MORE AND GET MORE)

The language technique been used, in this perfume (AXE) are, IMPERATIVES and EMOTIVE LANGUAGE. The advertisers used

this type of language technique, because they are commanding their consumers to SPRAY MORE and also they are creating excitement for their consumers, because when they SPRAY MORE, they would GET MORE.

The common words been used here is MORE, because in whatsoever thing you used the perfume for you will get it more.

The language used here is related to this product, because if you spray the perfume more, you will get a long lasting smell of the perfume on your body.

Also the words the advertisers used, is for us to feel very excited, happy and also for us to smell sweet, with the long lasting smell of the perfume on our body.

DEODORANT: HIGH ENDURANCE (LONG LASTING ENDURANCE)

The language technique used in this deodorant (HIGH ENDURANCE) is a hyperbole. The advertisers used this type of language technique because they are exaggerating the effect that the deodorant has (this means that they are exaggerating the effect the deodorant has, by saying it has long lasting endurance)

The common word been used here is LONG LASTING, this is because they want all there consumers to have a long lasting smell on their body

The language technique used here is related to the product, as when you use the deodorant it gives you a long lasting odor

Also the words the advertisers used, is for us to feel very excited, happy and also for us to smell sweet, with the long lasting smell of the perfume on our body