REFLECTION ON THE POWER OF PERSUAUSION

REFLECTION

This Unit is a combination project, between English and Humanities. The title of this Unit is called The Power Of Persuasion.

HUMANITIES

In humanities, we started of this Unit, by discussing and brainstorming, what is a Brand Power and the difference between a Brand and a Product. We got most of our answers from the interview with, Naomi Klein, the author of No Logo, a critique of globalized big brands and marketing effects on culture and individuals. Then we were ask to do some research about what is a Brand Spirit and why is it important.
After that we were given a group task to find some information about a product, advertised by a celebrity and why companies use celebrities in Ads, a product endorsed by an authority and why companies use authorities in Ads, and some more related to a product and company. I found this task a bit hard, because at that time i didn't quite understand what is product. Then we were given an individual task to search a magazine, and see if there is more facts or more opinions in a magazine Ad.
Later on we were given another individual task, to find five different advertisements and answer these questions

• Who is being encouraged to use this good or service?
• How do the Ads appeal to the consumer's tastes and preferences?
• In which type of publication did this ad appear?
• Is there a relationship between the potential consumer, the type of advertisement, and the type of publication?
• Does the Ad provide consumers with enough information to decide whether to buy this good or service?

Then we started discussing about Media literacy and Social Media Marketing(talking about the Marketing Techniques). We also talked about Sweatshops and knowing which Ads do sweatshops and also in which country. Also what products are been made in Sweatshop and finally we talked about Ad-busters.

ENGLISH

In English, we were kind of doing the same thing in Humanities, just that in this subject(English), we were focusing more on the language techniques and persuasive techniques, different brands use to get people's attention, to buy their product.

We also talked about the different appeals, these different brands use when appealing to different people, who have different likes, about different things(example: many teenagers like new things, so the brand company will use the appeal to novelty to get the attention's of these different people).

We did a lot of task in English like; Search through a magazine for persuasive techniques and language techniques, make up a positive implication, neutral implication and negative implication, make a nonsensical ad, etc. All of them I liked, but what I really liked the most, was Design Time, were in we had to make our or perfume or deodorant, and sell it to audience(not really), using persuasive techniques and language techniques. I made a perfume Ad, called Bonito, and I used the face of Beyonce, to get my target audience attention. It was really fun.